As Business Owners we are all in Marketing and Sales...
Now is NOT the time to lower your Marketing Budget!
But ask yourself the question, are your marketing pieces (from postcards to ads) really working? Are you:
✦ Tired of paying through the nose to get an ad written?
✦ Confused about how to track the effectiveness of an ad?
✦ Unsure about which media to use?
✦ Out of ideas about how to appeal to your prospects?
✦ Using a consistent stay-in-touch strategy?
✦ Always asking for referrals?
Let’s face facts. You know what Ad Agencies charge for marketing materials. Have you seen what independent copywriters (like me) charge for a simple postcard or sales letter? Let me ask you this. Who do you turn to in your business when you need something done correctly and done fast?
If you’re like me, you’ll pick the guy
you see in the mirror every morning.
Well, Guess What?
If you’re not really comfortable with a pen in your hand and
if writing ads, sales letters, or promotions leaves your sweating and gasping for breath...
I have a fast, easy, and
totally Risk Free solution...
A solution that saves you from buying expensive copywriting courses aimed at people who want to be copywriters!
A solution that saves you thousands of dollars on long, intensive marketing workshops!
A solution that avoids the costs of airline tickets, hotel rooms, and meals while you attend the workshop!
A solution that avoids losing time in your business!
So what is this solution?
The Business Owners’ 10 Step Guide to Effective Sales Copy
This hands-on practical guide is guaranteed to take you through the process of not only learning how to write an effective marketing piece but actually prepares you to create your own marketing pieces almost immediately for use in any media.
In The Business Owners’ 10 Step Guide to Effective Sales Copy, I have eliminated the weeks of study and months of testing that professional copywriters go through to hone their craft.
This self-paced guide gives you all the tools required to shortcut this learning process.
And unlike most exercise equipment makers, I don’t promise to turn you into a ripped, 25 year-old body builder in “only 20 minutes three times a week”, but I do guarantee to turn you into a competent copywriter for your business. And that, by itself, puts you way ahead of your competition!
In addition to being able to write your own copy, when you finish reading this book and doing the action steps you will:
- Have the strategies you need to design a new marketing campaign
- Confidently write new marketing material as you need it
- Recognize good copy when you see it
- Recognize bad sales copy when someone offers it to you
- Forget about trying to learn how to write copy by purchasing one course after another, or by attending expensive workshops, or by reading books written for copywriters on the subject, or most frustrating of all, by studying your junk mail in hopes of gleaning some pearls of wisdom. NO - these paths are the ones followed by folks who want to be professional copy writers!
The Business Owners’ 10 Step Guide to Effective Sales Copy compresses years of study materials and hands-on experience into a relatively short (just under 100 pages of incredibly valuable information) guide which includes:
- The 10 most common mistakes in sales copy
- The 6 Steps to getting to know your audience
- Deciding what you want your campaign to accomplish
- Your Core Message - “Be unique”
- The 10 Secrets to harnessing the science of persuasion
- How to write “Killer Headlines”
- The 3 steps to create your main message
- The top 6 secrets for converting features into compelling benefits
- The power of story-telling
- The answer to “what is a swipe file and why do I need one”?
- Achieving a Message - Media - Market match
- Getting it all done, from competition analysis to overcoming writers block
- Practical steps to create your marketing material
- ...and much much more
Forget about trying to follow a beginners path to writing copy. Join me for this fast, painless and effective way to achieve your goal:
TO Make YOUR BUSINESS
Into The Money-Maker You’ve Always Dreamed It Could Be!
Are you ready to learn
the biggest secret
to writing successful marketing material???
The BIGGEST secret to writing any kind of marketing material is to sit down and write. This is how I learned to do it. This is how I’ll show you how to do it!
This blinding flash of the obvious, a true pearl of wisdom, came from an article that master copywriter Clayton Makepeace sent me. He said (words to the effect) that his father had told him that if you want to be a writer, then you had best start writing.
The day I read that article, I took that message to heart and began rewriting sales letters for members of my Mastermind Group.
Since that fateful day when I picked up my laptop and began writing, I haven’t stopped. I have written sales letters for a variety of industries, ghost-written PR pieces and articles for others, composed copy for other copywriters, critiqued dozens of marketing pieces for clients, developed multi-step email campaigns, re-written web sites, and developed my own sales materials. But it all starts with picking up that proverbial pen and starting to write.
Now... I shouldn’t have to "sell" you on the necessity of learning to write effective marketing copy, should I?
You already know how important effective marketing copy is to the growth of your business.
But let’s just touch on four of the biggest reasons that demonstrate why the growth of your business depends on effective sales copy...
- The ability to recognize great copy from mediocre copy will save you money.
- When you convert the features of your product or service into benefits you will recognize new or hidden benefits your customers receive.
- You will attract real prospects to your business.
- You will help non-prospects self select out of your offer.
The Business Owners’
10 Step Guide
to
Effective Sales Copy
This guide will provide you not merely with the knowledge of “how-to” write effective sales copy, but rather, it will inspire you to begin writing using the techniques in this book immediately.
For an investment that is less than 10% of what you would expect to pay for a postcard, I guarantee you will be able to create every type of marketing piece you need to grow your business or your money back.
Be one of the first 100 purchasers of The Business Owners’ 10 Step Guide to Effective Sales Copy and you will receive over $600 in bonuses including:
✦ A Detailed Marketing Evaluation Certificate good for up to 6 months after receiving the e-book. (A $297 value)
✦ A $100 Copy Mechanic Discount Certificate to have your sales pieces reviewed and “tuned-up” by a professional. (A $100 value)
✦ One Month Free membership in the new Business Growth Secrets news letter. (a $47 value)
✦ Free access to the Copy-Mechanic online mastermind group for one month. (A $197 value)
All this for $39.97
Don’t be one in a crowd of hundreds trying to learn how to write sales copy over a weekend.
OR
Spend $1500 for a Copywriting Course.
Click here and start creating the business you always dreamed of!
