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Turn Your Vanilla Product Offer Into A Wallet Opening Compelling One!
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Turning Vanilla Offers Into Compelling Offers
The problem with most product/service offerings is that they are truly vanilla.
In today's market place vanilla simply won't do it. You need to make your offers unique, customized, compelling. You want customers literally clamoring for what you are offering them.
The vanilla metaphor came from an ice cream store near my house called Cold Stone Creamery. It is an amazing store. They take a limited number of base flavors and create a completely customized ice cream experience for the customer. So vanilla becomes 7 different flavors with the vanilla ice cream holding it all together.
They have a compelling offer.