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Convert the Features of Your Product or Service into Emotionally Charges Benefits That Will Resonate with Your Customers.
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Feature to Benefit Conversion
Features do not sell products/services to anyone. There is an old adage that says when you go to Home Depot to buy a 1/4" drill bit what you are really buying is a 1/4" hole. The drill bit may have several features (size, carbide steel, designed for wood or metal or concrete) but the benefit is always the hole you can make with it.
In order to truly understand the benefits that a customer will receive it is necessary to get into their heads, put yourself completely in their position and then determine which feature converts into what benefit and what's in it for them.
The Copy Mechanic Feature to Benefit Conversion process starts with you providing as complete a definition of your customer as possible then a complete inventory of your product's features.
We then match your product's features with a set of benefits that align with your customer's demographics and psychographics. This turns your list of features into a compelling inventory of benefits that makes creating your sales copy easy.
This program starts at $100 for 3 related products. More complex projects are quoted on a ob by job basis.